Do you rely on Google analytics to drive your businesses decisions? Think you know your stuff inside out? Think again. This recent article by AJ Kohn is both fascinating and essential reading. The premise of the article:
Google makes it easy for marketers to make bad decisions by hiding the performance of image search traffic. Marketers have grown accustomed to not seeing image search traffic broken out in analytics packages. And Google persists in telling marketers to use Google Search Console to track image search traffic. The problem? Google Search Console doesn’t tell marketers how image search traffic performs.
Do you understand how your traffic details break down?
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