While reading the Marie Haynes excellent SEO blog, this last week, I came across two fabulous articles; both describing a similar method to put your website/post in front of as many journalists as possible. The technique is exceptionally simple and is described here and here.
Put simply, when creating a Facebook Ad, create an audience that focuses on specific workplaces, so your eventual ad only displays to personnel of those media organizations. The hope therein, is that some staffer is currently writing a story that aligns with your post and hey presto – relatively free press.
I’d imagine this technique would be especially powerful with local and regional media, especially if linked to some a time sensitive matter or current trend.